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Discover SimpliTend

Sandwich generation family caregiver caring for an aging loved one

This mission is rooted in lived experience. When my mother was diagnosed with Parkinson’s disease, my sister and I became her primary caregivers. Nursing homes weren’t an option—due to cost, cultural expectations, and her deep desire to stay with family. Like many others, we faced constant worry: Was she safe? Did she take her medication? Was she home from her walk—or caught in a scam call?

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We built SimpliTend to answer these questions with calm and clarity. Our mobile tools keep caregivers informed and connected while helping elders feel seen, supported, and secure. We believe aging at home should be possible until a valid health reason truly necessitates a move—and we stand by every family walking this journey.

Our Philosophy

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At SimpliTend, we believe caregiving should honor dignity, foster connection, and empower families to support aging loved ones with confidence.


Born from lived experience, our philosophy centers on simplifying routines while preserving autonomy—so elders can safely age at home, and caregivers feel truly seen, supported, and prepared. We are committed to designing inclusive tools that reflect the realities of caregiving with clarity, compassion, and respect.

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